Motorcycle Industry Analysis - 1271 Words

The Motorcycle Industry Definition Motorcycles fall into the category called Recreational Vehicle, Motorcycle and Boat Retail Industry. These are companies that retail recreational vehicles, boats, motorcycles, jet skis, and/or related accessories. In Hoover’s classification, based on the North American Industry Classifications System (NAICS) and the older U.S. Standard Industrial Classification (SIC) system, motorcycles fall under a smaller subcategory called Motorcycle, ATV, and Personal Watercraft Dealers Industry. This U.S. industry comprises establishments primarily engaged in retailing new and/or used motorcycles, motor scooters, motorbikes, mopeds, off-road all-terrain vehicles, and personal watercraft, or retailing these†¦show more content†¦Indian closed down production and distribution in 1953. The late 1950s and early 1960s saw the first influx of low-priced, smaller Japanese motorcycles and scooters into the United States. Honda began U.S. distribution of its products in 1959, with the slogan, You meet the nicest people on a Honda, to combat the negative image associated with the sport. Yamaha starting selling motorcycles in the United States during 1960; Suzuki followed in 1963; and Kawasakii joined the competition in 1967. BMW opened a U.S. distribution arm in 1975, incorporating in New Jersey. Harley-Davidson ended years of private ownership in 1965 with a public offering of its stock, and eventually merged with industrial giant AMF in 1969. The oil crisis in the 1970s prompted the popularity of the smaller motorcycles, mopeds, and scooters that were made primarily by Japanese manufacturers. Dealers sold vehicles to those interested in conserving gas and finding cheap transportation. Harley-Davidson s market share, already dropping, was further threatened by Honda s 1969 entrance into the heavy and super heavyweight segment of the market. By the late 1970s Harley-Davidson faced severe production quality problems in addition to stiff competition. A management buyout in early 1981 set the course for the company s revitalization. It was protection under higher tariffs however, recommended by the International Trade Commission that helpedShow MoreRelatedHarley Davidson And The Motorcycle Industry1358 Words   |  6 PagesArthur Davidson created their first Harley- Davidson in their family building. Harley-Davidson and the motorcycle industry wasn’t a big company until after the Second World War. Many people rode moto rcycles during the war, with Harley-Davidson themselves becoming the major supplier not only for the U.S. military but other allied forces as well during this time. Many veterans chose to purchase motorcycles upon returning home, as they enjoyed riding during the war and wanted to continue riding in theirRead MoreHarley Davidson Analysis Report: Solvency and Profitability1435 Words   |  6 Pages| Harley-Davidson, Inc. | Analysis Report: Solvency and Profitability | | | | Introduction: The purpose of this analysis report is to discuss the solvency and profitability of Harley-Davidson, Inc. (HOG) and formulate a measurement for is financial standing and profitability by comparison to the Industry in which it resides. Solvency is determined from data collected in the 2012 SEC Harley-Davidson, Inc. 10K report, and calculated based upon the solvency ratio; Solvency equals AfterRead MoreHarley Davidson External Environment1632 Words   |  7 PagesThe major forces for change in the external environment of motorcycles industry are political, economic, social-cultural, technological, environmental and legal factors (Cadle, Paul, Turner, 2010). 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This is because they enjoyed riding the motorcycles during the war and desired to continue riding them after theRead MoreAllstate Motorcycle Insurance Essay1173 Words   |  5 PagesAllstate Case Analysis Cacey Lavin March 9, 2012 What is a â€Å"traditional† society? A society based on historical customs, values, morals or beliefs that are handed down from generation to generation? Today’s society is a far cry from the comfort of tradition. It has evolved and is comprised of vastly different demographics, economics, social-cultural influences and household arrangements. Marketing must target these non-traditional sectors to be effective. This process can be challengingRead MorePerceptual Maps in Marketing1180 Words   |  5 PagesPerceptual Maps in Marketing Simulation Summary Thorr Motorcycles, Incorporated manufactures various models of motorcycles, and is a $5 billion company. The CruiserThorr power cruiser model provides the company a high brand image in the market, but sales are decreasing. The company contributes the decline to the aging target customers who purchase the cruiser as a lifestyle symbol, and the high cost of the motorcycle. Thorr must reverse the falling sales by developing a marketing plan with theRead MoreHarley Davidson Tows Matrix1319 Words   |  6 Pagesmarket demands have all contributed to the stability of profits in this business. Competition changed the fundamental landscape of the motorcycle industry forever. Several factors including the necessity to compete and evolve, a more streamlined manufacturing process, new management and a wealth of demographic and retail analysis information have enabled the industry to obtain and attain a rapidly growing portion of the population. Harley-Davidson has always been the leader in heavy-weight, classicRead MoreThe Current Business Environment Affecting The Industry1222 Words   |  5 PagesSECTION TWO: Analysis of the Current Business Environment affecting the industry CHOOSEN SBU OF YAMAHA MORORS UK: ROAD MOTORCYCLE Macro Environment: PESTEL Frame Work: PESTEL framework is a tool used to analyses the external environment of the business in order to understand the big picture in which the organisation operates. Thus, enabling them to take advantage of the opportunities also it minimizes the threat faced by the business activities(Johnson, Whittington et al. 2011) . The limitationRead MoreHarley Davidson Financial and Strategic Analysis Review989 Words   |  4 Pagesï » ¿ Harley-Davidson, Inc. - Financial and Strategic Analysis Review Publication Date: 03-Aug-2012 Reference Code: GDAUT29887FSA Company Snapshot Key Information Harley-Davidson, Inc., Key Information Web Address www.harley-davidson.com Financial year-end December Number of Employees 6,000 NYSE HOG Source : GlobalData Key Ratios Harley-Davidson, Inc., Key Ratios P/E 20.87 EV/EBITDA 19.64 Return on Equity (%) 24.75 Debt/Equity 236.45 Operating profit margin (%)Read MoreHarley Davidson case analysis -- with IFE, EFE, CPM, and TOWS matrix...1588 Words   |  7 Pagesstandard to this day. à ¶During the World War I, Harley-Davidson supplied the military with 20,000 motorcycles à ¶In 1930s after the World War I, great depression devastated the motorcycle industry. Harley is one of the survivor à ¶In 1941, World War II, Harley-Davidson produced more than 90,000 motorcycles à ¶In 1947, Harley-Davidson added additional facilities in Milwaukee because demand for motorcycle exploded after the World War II à ¶In 1953, Indian closed and Harley-Davidson was the king of the